Yasmeen Jaffer

Director, Global Head of Business Development
KYC Services, Markit/Genpact

Yasmeen Jaffer is a director at Markit and head of business development for Markit | Genpact KYC Services, a service that centralises the management of know your customer data for banks worldwide. Yasmeen joined Markit in 2007 and became co-head of Markit Counterparty Manager, a secure system for document exchange between banks and their institutional clients that is used to streamline KYC and regulatory processes.
Before joining Markit, Yasmeen was a senior business analyst with EON Energie and Business in the Community, where she designed information and trading systems.
In 2013, Yasmeen was among the professionals on the 40 Under 40 for Trading and Technology list compiled by Financial News. She holds a BA with honours in information system design from Kingston University in London.

Check out the incredible speaker line-up to see who will be joining Yasmeen.

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Day 2

Sunday, January 11th, 2015

13:50 Opening remarks

15:10 Flash Panel: Creating a single customer view- Are you aware of the challenges and true impact on your P&L?

Multi-channel customer contact, social media, growing customer expectations have all contributed to the pressure on data managers to create a single customer view. It is not only good for the customers, it is great for the business to have all data about a given customer on one page. Sounds simple and reasonable? Except most businesses struggle with maintaining a single customer view. If you order shopping online and then visit the store to buy some additional products the chances are that your records will show you as two different people with two different identities. This session is about two things. It is about how to create and keep customer data as a single record. It is also about how much it will cost your business if you fail to have a single customer view. Bad data puts huge dents in your P&L, and like no one else you know it. In an interview format, find out how Julia Sutton and Michael Horsnell, who have built many customer data bases, tackle the challenge and what they recommend when:

• Aggregating and rationalising internal data

• Regulatory impact on your single customer view

• Sourcing new data and ensuring data quality

• Dealing with unstructured data

• Involving your customer in creating a single customer view

• Overcoming security and fraud challenges

• Making your KYC more operational without loosing control

• Measuring impact on P&L – showing your board the money